This subculture is often associated with "e-boys" and "e-girls" as well as " Tumblr girls", referring to popular teenagers who go with trends on the Internet, with Tumblr girls specifically referring to those active on the social media site Tumblr. TikTok is a short video social media app that is popular with Gen Z. This combination of self-deprecation and celebration is also popular among Gen-Z. Make-up is kept to a minimum. Puka-shell chokers are another popular accessory for VSCO girls.
Kai. Age: 31.
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Ivory. Age: 22.
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Business Insider has noted that there have been parallels between the rise of skin care and the popularity of the fresh-face look associated with VSCO girls. VSCO girl hairstyles has been described as low maintenance, with the girls often wearing a messy bun with a scrunchie  or beach waves. Both are used to express surprise or shock.